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Keyword Research Case Study for a Dried Flower Bouquets Category Page

Overview

This case study documents the keyword research process completed for the Dried Flower Bouquets category page of Flower Bar Cebu, an eCommerce florist based in Cebu, Philippines. The objective was to identify the most relevant target keyword by evaluating search intent, keyword relevance, and alignment with the page’s purpose rather than relying solely on search volume.

Completed as part of my SEO training, this project demonstrates how a structured keyword research process can support better on-page optimization and lay the foundation for an effective SEO strategy.

Hero image of dried flowers page on Flower Bar Cebu's website
Project Details
Project Information
Website Flower Bar Cebu
Industry Florist / eCommerce
SEO Task Keyword Research
Target Page Dried Flower Bouquets Category
Tool Used Ubersuggest

Understanding the Page

Effective keyword research begins with understanding the webpage before opening any SEO tools.

The first step was reviewing the Dried Flower Bouquets category page to identify its purpose, products, and intended audience. The page was designed to showcase dried flower bouquets available for purchase, making it clear that its primary objective was to attract potential customers rather than provide educational content.

Establishing the page’s purpose before researching keywords ensured that every recommendation would support the page’s business goal instead of simply targeting high-volume search terms.

Keyword Research Process

Understanding the Page

Effective keyword research begins with understanding the webpage before opening any SEO tools. The first step was reviewing the Dried Flower Bouquets category page to identify its purpose, products, and intended audience. The page was designed to showcase dried flower bouquets available for purchase, making it clear that its primary objective was to attract potential customers rather than provide educational content. Establishing the page’s purpose before researching keywords ensured that every recommendation would support the page’s business goal instead of simply targeting high-volume search terms.

Identifying Search Intent

Understanding search intent played a key role throughout the research process. Because the page is intended to sell products, the target search intent was identified as Commercial. Visitors searching for dried flower bouquets are typically looking to browse products, compare options, or make a purchase. Recognizing this intent helped narrow the keyword selection process by focusing on search terms that reflected buying intent instead of informational searche

Conducting Keyword Research

After establishing the page’s purpose and search intent, keyword research was conducted using Ubersuggest. Several keyword opportunities related to dried flowers were identified during the research process, including: dried flowers cebu, artificial flowers cebu, dried flowers process. Rather than selecting the keyword with the highest search volume, each option was evaluated according to its relevance to the page, commercial intent, and ability to accurately represent the products offered by the business.
Screenshot of keyword research on a dried flowers page using UberSuggest

Final Keyword Recommendation

After reviewing the available keyword opportunities, the following keyword was selected as the final recommendation.

Primary Keyword

dried flowers cebu

Why It Was Selected

  • Closely reflects the products available on the page.
  • Matches the commercial intent of potential customers.
  • Includes a relevant geographic modifier.
  • Aligns with the overall purpose of the category page.
The completed keyword research was documented and submitted as part of the final project deliverable.

Keyword research forms the foundation of every successful SEO strategy. Selecting keywords that accurately reflect a webpage’s purpose helps create content that is relevant to users while making it easier for search engines to understand the page. Although this project was completed as part of my SEO training, it demonstrates the structured methodology I apply when evaluating keywords, analyzing search intent, and making SEO recommendations. Each project strengthens my ability to develop search-focused strategies that support long-term website growth.